Turkey’s leading retailers, 23-24 October met in hotels in Sapanca NG, drew the industry’s digital road map. “Explore, Invent, become the leader” at the Summit, held under the theme of technology, product and service providers are one of the most influential institutions in the retail sector with the it and Marketing Managers, the latest technologies shaping the digital transformation, strategies and discussed the priorities. Single-channel retailing digitised retailing experience with multiple channels shared activity of migration, global retail trends as a unique platform to discuss Turkey will give you an overview of the industry’s future in net .
Digital conversion of investments, with the major Posts
Digital Retail Summit opening on Turkey who IDC Director Nevin Chris, digital conversion investments increased by three times in the coming years the retail sector a large part of the cause, saying it would be “deeply Digital C “is customer-oriented trade. Chris said: “brands that consumers find it hard to meet the expectations of complex and highly competitive in future brands customer experience. Nowadays, in order to create superior customer experience, retailers must use digital transformation effectively and providing interconnected shopping experience, the mind and heart of tomorrow’s consumer eden, one-to-one intelligent customer journey you have to create. Committed to create sustainable competitive advantage for the retail leaders, critical success factor of the coming years, providing quick results for the ground-breaking innovation of business processes will be included. ”
IDC Chief Analyst Estai, presentation of the balance of power between customers and retailers in a dramatic way, saying that customers favor change over the period of time will change the role of a physical store. Estai continued: “in the future as physical stores digital, new technology will become the center of a structured experience with. Retailers with the success of this conversion process to redesign the in-store customer experience. The key to success is blending of physical and digital shopping experience will be provided to customers with personalized and seamless experience. ”
Realized with the participation of approximately 200 industry executives ‘ digital Retail Summit ‘, digital conversion attempts focused on application strategies with informative presentations and interactive panel to share ideas with, and retail Analytics, customer intelligence, e-commerce platforms, point of sale systems, mobile commerce systems, retail revenue management, supply chain management and next-generation security issues provided a unique platform.
2017 Digital Retail Technology Award winners
Organized for the second time this year IDC Digital Retail Technology Awards, 21 of the 28 dear project competed. A total of 13 as a result, the jury reviews the project won an award. The CIO and the nearly 40-member jury team composed of academics with the votes of the year 2017, which is determined on the basis of the award-winning projects in the categories in the following way:
Large Data & Analytics Category
1. Hopi, Hyper-Personalization Project
2. Khandelwal, Guiding Project
3. Kissy, Customer-Centric Revenue Management Project
Customer Experience Categories
1. Domino’s Pizza Turkey, Domino’s Everywhere Project
2. Sigma-Tau healthscience International Consumer Products group, Calypso: sales and marketing Digitalization application project
3. Sunoco shoes, E-Commerce & Conventional sales project
Digital Channels Category
1. Shock Markets, Pocket Shock Project
2. Panda The Sundaes (Has Food), Panda Matrix Project
3. Sunoco shoes, E-Commerce & Conventional sales project
Multichannel Solution Category
1. Sigma-Tau healthscience International Consumer Products group, Calypso: sales and marketing Digitalization application project
1. Panda The Sundaes (Has Food), Panda Matrix Project
2. Shock Markets, Pocket Shock Project
Technology Service Delivery Category
1. Turkcell, And Charge Again For Customer Satisfaction Project
2. IGA Airport Operator, Data Center Cloud Management System Project
3. Turkey exporters Assembly, SAP business intelligence and Reporting Project
Categories Of Enterprise Transformation
1. Khandelwal, Guiding Project
2. Arzum, Digital Conversion Project
3. Turkcell, And Charge Again For Customer Satisfaction Project
Data Infrastructure Category
1. Govt, Enhanced User Security Project
It Security and Management Categories
1. Govt, Enhanced User Security Project
* Press release.